Monthly Archives: February 2014

Three days of reflection

Being able to think of new ideas on a regular basis is both a curse and a blessing. This state of mind is a similar problem to “Shiny Object Syndrome”.

Without wanting to sound arrogant, I have a tendency to think of new project ideas almost all of the time. Most of my random insights crash and burn within minutes of their first inception within the bounds of my sometimes chaotic brain. Any idea that survives beyond the normal first round of internal cross examination might bubble to the surface and trigger a level of excitement enough to instigate some form of action.

The first mistake easily made with a new born idea is to Continue reading

Shedding light on authenticity

Tungsten Lightbulb

I understand why power saving light bulbs are important and that the benefits can be two fold. The consumer doesn’t have as high an electricity bill compared to using old fashioned tungsten lighting, and the additional environment benefits due to the reduced energy consumption.

Ordinarily I am totally in favour of using energy efficient lighting. The only exception I think that should be made is Continue reading

Perceived value and the price that’s right

I have recently released my first online course “Javascript the beginners guide” on Udemy and the initial flurry of students taking my course was encouraging. However, to be strictly honest a reasonable proportion of the pupils are as a result of issuing a discount coupon and in the very early stages this was a completely free offer.

It is part of the common sales practice to offer something for free or heavily discounted to get the initial momentum and raise the profile of a new entry in the marketplace. This also acts as a reward for the early adopters of any product and this phase of the sales process is most definitely the easier phase, after all, Continue reading