One of the key things about trying to find our way in the world of entrepreneurship or just simply making a living on our own steam, is to make sure we have a good reason to do it.
Cognitive dissonance is the condition related to excess stress and unease brought on due to engaging with a habit or action which you believe to be wrong or not aligned to your core belief and yet you continue to engage with it.
Whilst trying to become successful it is really important to have a reason for why you are heading in the direction that you are. If the reason is badly aligned to your genuine belief then you are sure to run out of steam. We need a clearly defined goal and reward set out, otherwise why we are doing what we are doing.
The worst crime to commit is to spend an inordinate amount of time and effort on something which can be costly to your body, mind and soul and in addition can impact your personal relationships. Only to find the pot of gold at the end is not what you really wanted after all and was it worth it.
Most of all stop trying to deceive yourself, you can’t do it forever.